Unlocking the Gen Z Code:
Strategies for Successfully Engaging the Next Generation
"I want it all, and I want it now"
With their ever-increasing reliance on smartphones and social media platforms, Gen Z has developed a preference for consuming news content fast and at a glance.
News publishers have been working hard on providing immersive and interactive forms of news consumption that provide a sense of immediacy and engagement to modern readers.
Yet, it’s not a secret that younger audiences are hard to reach and harder yet to retain. So how can publishers win back a piece of the pie of young readers segments?
In this webinar, we cover:
- Observations and practical takeaways from the industry to attract GenZ readers
- Are live feeds the new way of consuming news?